Become Dangerously Distinctive
Within 1 month, have a world-class brand that matches your impact.
Amplify your Authority
BRANDING INDUSTRY EXPERTS + SERVICE BUSINESSES
Trusted by international industry icons
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![Maz - A woman with short hair wearing a black blazer and multiple pearl necklaces, holding a microphone, standing against a white background.]()
“I had hoped for design excellence. I got it. If you're NOT OK with just ok, Jason is for you.”
Maz Farrelly, Keynote Speaker and ex-producer of Big Brother, The X Factor, The Celebrity Apprentice.
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![Dr Paul Taylor - A bald man with a small goatee, wearing a dark button-up shirt, standing outdoors in front of a rust-colored metal background.]()
“Jason is the Grand Wizard of branding and design. An absolute master of his craft.”
Dr Paul Taylor, Keynote Speaker, Author, Podcaster
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![Julie - Masters - Short blonde hair smiling, wearing a black blazer and white shirt, standing in front of a multicolored wooden fence.]()
“Jason is a genius... He understands business and branding and can translate it to something you’re proud of.”
Julie Masters, Global Influencer, Award Winning Speaker, Podcaster
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![Leanne Hughes - A dark blue to black gradient background with no distinguishable objects or features.]()
“The best speaker website we’ve ever seen. Crystal clear and compelling.”
Leanne Hughes got this comment from an International Speaker Bureau (representing clients like Lance Armstrong).
Who we help
Industry Experts
Branding Keynote Speakers, Advisors + Service Businesses with an identity that maximises their impact.
Business Consulting
Advising Small–Mid sized business on how to uncomplicate their brand and build authority.
We’ve built brands for some of Australia’s most in-demand Speakers and Industry Experts.
We're good at uncomplicating businesses, communicating your hidden genius, and creating a brand identity that maximises your impact!
Which means, we know how to design websites, slides and key documents into one system, one voice, one look that sells before you speak, so you increase your Impact, Influence & Income.
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Strategy, ruthless clarity, and rapid execution that make your brand impossible to miss.
→ Brand Positioning. Own your lane. Map the gap; show how you’re unmistakably different.
→ Market positioning matrix. Your distinction. Review the competition and define your competitive market position.
→ Brand Plan. Is a clear visual mock-up showing the “big idea” and your future brand... before committing to the next stage.
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Our visuals will give your brand a distinctive premium feel, positioning you as an authority in your target market. We design all the graphical assets that bring your brand to life.
→ Logo Design
→ Brand Guidelines
→ Typography & Fonts
→ Colour Palettes
→ Slide Deck
→ Speaker Kit
→ Print Design
→ Illustrations & Iconography
→ Stylescapes and Moodboards
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Prepare a brief to capture the new look through a photoshoot + videoshoot with visual examples.
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We solve your words and provide the framework for future copywriting and how your brand sounds with the right amount of personality.
Outputs can include:
→ Map and streamline the information hierarchy. Documenting where info should go and why.
→ Taglines and slogans
→ Tone of voice guidelines
→ Archetype personalities
→ Elevator Pitch, positioning you as the expert
→ Codify your approach by developing your model and frameworks
→ Website rewrite and bring together the common threads of your story.
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Designing a WOW website with professional messaging to get clicks and capture attention.
We design websites of all shapes, sizes and types (mainly Squarespace). Each website we design is fully responsive, so they look great on mobile devices, and we build with SEO and digital marketing in mind.
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→ Codify your process by developing your model and framework
→ Presentation design & slide deck
→ Stationery + business Cards
→ Referral booklet
→ Social banners
→ Styleguide
What we do
Jason Knight
The brand strategist experts call when they’re tired of blending in.
Jason cuts-through the noise and weaponises your genius into a market-dominating brand, so you become the ONLY choice.
With a background that spans innovation, design, and strategy (literally designed a world-first laundry machine in my twenties).
Jason’s real power lies in stripping back complexity to find the golden threads and turning them into brands that stick.
His process is fast and brilliant!
You’re an Industry Expert.
But there’s a problem!
You’re experiencing business puberty!
Your brand hasn’t kept up and it’s costing you.
You’ve built credibility. You’ve got substance. You’re already recognised in your industry.
But, you’re being undervalued, undercharged and overlooked because your brand screams ‘MEH’ when your expertise is world-class.
I help you become dangerously distinctive and uniquely positioned as the go-to-expert for your audience.
Weaponise your genius
Create a distinctive brand
Amplify your Authority
Increase your Impact, Influence & Income.
Clients who dared to be Dangerous Distinctive.
One call to start them all
Are you ready for an identity that maximises your impact?