Money Podcasts

Could it even be done?

Brief - Reposition a Glen James, a nationally-known money podcaster for keynote speaking and future proof My Millennial Money?

The problem? His authority had simply moved too fast for his current brand.

Challenge - We had to create a future proof umbrella for his business, however we could not hero the logo, one colour or a person… This seemed impossible!

We drew on his myriad of proof points: the world-leading money experts, the major corporates who used his expertise, and the media outlets who interviewed him for the approachable money expert. 

It was clear Glen needed an IMPACTFUL brand!