Money Podcasts

Glen James, a nationally-recognised money thought leader and podcaster, was facing a unique challenge: his authority had rapidly outgrown his existing brand.

With aspirations to expand into keynote speaking and future-proof his My Millennial Money platform, we were tasked with repositioning his brand to align with his growing influence while maintaining authenticity.

The challenge was clear: create a future-proof brand umbrella that didn’t rely on a single logo, colour, or person to represent him.

It seemed impossible at first, but we drew upon Glen’s extensive credibility—his collaborations with world-leading financial experts, partnerships with major corporations, and media appearances as an approachable money expert. This allowed us to build a flexible brand identity that celebrates his expertise without limiting his future potential.

The result? A bold and impactful brand that captures Glen’s authority and the evolving landscape of financial education in Australia.