Dr Kristy Goodwin

Kill ‘the cute’.
Enter a BAD-ASS futurist.

Dr. Kristy Goodwin, a Neuro-Performance Scientist, keynote speaker, and author, was ready to make a bold shift in her brand.

While she had already established herself as an authority in the education space, she sought to pivot into the corporate world, aiming to communicate her expertise with a more sophisticated, powerful presence.

We repositioned her brand by shedding the “Barbie with a brain” image and embracing a more elegant, futuristic identity—one that embodies the strength and precision of a BAD-ASS futurist.

The new visual identity combines clean, sophisticated design with subtle yet powerful elements, creating a balance of simplicity and authority, all while maintaining an underlying femininity.

From her keynote deck to her speaker kit, we crafted a cohesive brand experience that reflects Dr. Goodwin’s expertise and bold vision for the future. The result? A brand that commands attention and represents her shift into the corporate arena with clarity and impact.