Leanne Hughes
Reposition / Rebrand / Logo / Website
Leanne Hughes stands out for her unique blend of creativity, global leadership experience, and bold, strategic disruptive thinking.
Despite her well-known ability to challenge the status quo, she struggled to translate this innovative spirit into a cohesive brand narrative and messaging.
To reposition her brand, we elevated her distinctive qualities, reframing them under the banner of “Tropical Courage". We then clarified her offerings by distilling them into a clear, concise hierarchy. We also leveraged powerful client testimonials to build credibility and trust in her brand. The visual identity we crafted exudes a bold, modern sense of adventure and creative innovation, incorporating dynamic, unexpected design elements to reinforce her unconventional spirit. Lastly, we honed her tone of voice to be genuine and relatable, blending confidence, approachability, and thought-provoking action.
As Leanne said… it’s a radical reframe!
“I think the one thing is a radical reframe of the brand and the positioning. It’s so radical and I love it for that.
I love the speed and the boldness that you create.
A speaker bureau commented that my website was the best speaker site they've ever seen (and they represent people like Lance Armstrong!!). They said it was suuuuper clear what I stood for, and what I spoke about.
I've got tremendous value going through this process. Previously, I've kind of Frankenstein it. This has been just the most incredible investment I've made and I would highly recommend it.”
Leanne Hughes
