Authority Branding Case Study:
Mark Luckey
Reposition / Logo / Website / eBook
Businessman and black belt
Mark Luckey, a seasoned businessman and black belt, needed a brand that unified his diverse experiences in the corporate world and martial arts.
Our goal was to position him as a speaker, coach who helps clients find purpose and balance in a world where productivity is at an all-time low and personal well-being is often sacrificed.
We crafted a brand identity that draws on his unique blend of expertise, incorporating imagery with playful animation and language inspired by stoicism to convey strength, discipline, and resilience.
Through this approach, we developed a clear suite of client offerings - helping individuals reconnect with meaning, improve their health, and increase their productivity.
The rebrand packs a punch and positions Mark as a guiding force for those seeking clarity and direction in today's fast-paced, disconnected world.
“The process was brilliant and I’m stoked with the outcome! Going through the process of being re-imagined, re positioned, taking all those random threads of experience and personality and having it woven into a story. Its not only fun but that’s how Jason does his best work.”
