Authority Branding Case Study:
Skye Wealth
Brand Identity / Website / Stationery
Phil’s business was outdated and didn’t resonate with his Millennial audience.
He needed a new name, a fresh website, and a brand identity that would not only appeal to younger customers but also support future growth.
The challenge was to create an umbrella brand that would allow him to expand his offerings seamlessly.
We started with naming “Skye". To resonate with Millennials, we anchored the brand around the concept of “Adulting”—helping clients protect their future with straightforward, relatable financial advice.
The bright, joyful brand stands out in a market filled with generic financial products. With the tagline “Priceless peace of mind,” Skye Wealth connects directly with its target audience, offering an approachable, caring voice in an otherwise complex and intimidating industry.












“Super wrapped the whole process. I love the feel of the new designs. It speaks to our clients much more.”
— Phil Thompson, Skye Wealth