Authority Branding Case Study:
Maz Farrelly
Rebrand / Brand Identity / Website / Speaking Deck / Stationery
What happens when you mix Gatsby with Madonna?
We call it “corporate porn"...
This isn't your typical branding story.
It's about transforming a MEDIA POWERHOUSE whose content reached 8 BILLION viewers worldwide... yet had zero brand presence.
Meet Maz Farrelly. The mastermind behind Celebrity Apprentice, Dancing With The Stars, and Q&A needed something different. Something that screamed authority without whispering corporate.
Here's the twist...
Instead of playing it safe, we created tension.
Elegance meets edge. Corporate meets rebel.
The result?
A brand identity that captures the essence of a TV producer who refuses to be boxed in. Think about it: Why should thought leaders settle for boring corporate identities when their work is anything but ordinary?
This isn't just about pretty logos.
It's about VISUAL AUTHORITY that matches intellectual prowess.
“I had hoped for design excellence. I got it.
I cannot begin to say just how much I LOVE this - you are so damn clever - honestly, this is beautiful.
Jason gets it. Not that many people do. Anyone can put shapes and colours together - he’s so much more than that. He used his eye and brain to create a visual strategy that delivers!””
