Paul Taylor
Rebrand / Reposition / Brand Identity / Website
Frustrated by our society’s significant physical and mental health crisis, Paul Taylor is on a mission to make us stress-fit. Our strategy session uncovered that he had a unique story, but lacking the brand and cut-through messaging to articulate his true authority within the industry.
The recommendations:
to re-position his services from budget to expert
change clunky service offering to be streamlined and productised
nothing about Paul is bland and his brand should reflect that
Ramp-up the intensity and stand out!
Our society is facing challenges, and Paul has the solution. The objective was to utilize his research while emphasizing the unique Navy narrative that sets Paul apart from his competitors. The task at hand was to blend MILITARY STRENGTH with a TRANSFORMATIONAL CORPORATE AESTHETIC. Intensifying the confrontation... while ensuring it remains appealing to corporate audiences.
Repositioned into:
• A bad-ass brand that positions Paul Taylor as stress-fitness expert
• Hero the prac-ademic approach for proof
• Differentiated look and voice from competition
• Clear one word statements that attract and repel
“Jason is in a whole different stratosphere from anyone I have used previously.
I engaged Jason Knight to do a complete rebrand and website build for my speaking business after getting an endorsement of his work. I have gone through a few of these in the past with different businesses with mixed results, and I can testify that Jason is in a whole different stratosphere from anyone I have used previously.
A true master of his craft, Jason has a unique and highly engaging process to go through to help identify your unique position in the market, and he delivers beyond expectation.
I cannot recommend him highly enough - and he’s a great human being as well.”
