Authority Branding Case Study:
Sphere Home Loans
Naming / Brand Identity / Website / Stationery
Sphere Home Loans had evolved beyond its original roots as a Central Coast business, but its brand was still stuck in a tangled web of outdated marketing ideas.
With a mix of inconsistent messaging and fragmented strategies, it was time to simplify and redefine their identity.
The objective was clear: craft one compelling message that spoke to a single client need and unified the team. This would not only drive referrals but also help attract and recruit top talent. We repositioned Sphere Home Loans in the market as the “go-to” brokerage, creating a clear, consistent brand that would resonate with both clients and potential employees.
Through our collaborative workshop process, we helped the team dig deep into the core values that defined their business and its vision.
The result was a refreshed brand identity that truly reflects who Sphere Home Loans is and where they are headed.
The main value for us really came the workshop environment. Jason, and his team really flushed out the core values of our business and what we represented to our clients.
“I knew that we needed to make some changes to our branding as our brand was 8 years old, and no longer reflected where we were heading.
We now have a brand that I'm really proud of and that really represents who we are and where we're going.”
– Rachelle Kroon, Sphere Home Loans
