Twelve Australia

Twelve Australia was once a frustrated auto-electrical business, known as Hastings Auto Electrical & Air Conditioning.

The brand was stuck in a cycle of recruitment challenges. Our mission was to transform this business into a first-class player in the caravaning industry, shifting its focus from basic services to lifestyle and high-quality work.

We radically rebranded the company, renaming it Twelve Australia and giving it a fresh, dynamic identity that aligned with its new direction.

This allowed the business to reposition itself as a leader in the caravaning market, attracting top-tier talent rather than struggling to recruit. The transformation went beyond just a visual rebrand—it reshaped their business trajectory and gave them a clear, compelling identity.

With the new brand in place, Twelve Australia found itself experiencing significant growth and new focus and energy.

The impact was life-changing for the company, and the growth that followed was just the bonus.