Premrest
Rebrand / Brand Identity / Website / Video / Socials / Signage
Uncomplicate
Premrest was confused. Their previous messaging pointed to separate services and confused potential clients and the brand lacked visual appeal.
After phase 1, we discovered that the marketplace was competing in the same spot and there was a giant gap in the market for a flooring expert with personality.
Reposition
We've re-positioned Premrest to be a high-end flooring expert. We decided to demonstrate their expert knowledge by showing it (not talking about it) and adding a fun personality to match the team.
Solved
We created an alignment between who the team was and their brand
We created a website with a strong cross promotion of Flooring and Cleaning
Created a tagline that links installing flooring and cleaning (no longer separate)
We heroed the client pain points and aligned Sage and Jester archetypes
We added 100% personality into the brand. Showing their knowledge through playfulness
Wins
Within a month, Premrest had big wins.
“We've picked up 2 new decent size clients just from the LinkedIn content and the rebrand!” Ben Young.
Ben Young
“The process, working with Jason, was very smooth. The main value we got out of it was Jason's ability to boil down exactly what it is that we do and clearly put that into a message that makes sense.
As a brand we were confused, and it was confusing to our potential clients exactly what we did.
We basically just had Jason evaluate the whole thing. And he really understood, what the messaging should be for the business.
I loved having the feedback loop of weekly calls where he would show us pages of ideas. Having the ability to say, I like that - I don't like that - was really helpful. I feel we got to where we got to alot quicker rather than waiting for a polished idea.”
