Everest Wealth
Rebrand / Brand Identity
The Challenge
Everest was a strong existing brand with plenty of creative room to move.
The Everest brand needed to be refreshed to align with Millennial/Gen Z, in look and language. We needed to kill the ‘adventure theme’ and focus on the customer. Every piece of communication needed to sing what they’re singing – their pain points, the opportunities they desire etc.
The Solution
We shifted the brand toward the audience:
Brand look + voice
Align the product/sub brands
Website that is user focused (about them not us)
The result is a brand that is an easy YES for referral clients and is easy to market. Offering wisdom in an approachable way to young professionals (GenZ, Millennial AND Medical).
Results
“Jason actually understood how business worked and took the time to understand our process. The process for us was really streamline with Jason. The initial brainstorming meetings were really valuable because he asked a lot of hard questions in terms of who we were as a brand, which we found really invaluable, because then everything moving forward made sense and why we're all doing certain things a certain way.”
Daisy - Everest Wealth
