What Experience
Kathryn Rutkowski
Naming / Brand Identity / Website / Stationery
The Challenge
You’re a superhero without a costume!
It’s clear you’re a genius, but the world doesn’t understand nor relate to the words CX.
The Objective
You need a cut-through message to resonate in people’s hearts and a brand that stands out in a sea of ‘consultants’.
Craft a compelling language to describe you - simple, plain English language that is illuminating, fun and sometimes irreverent to make a point (more Mark Bouris than Gordon Ramsay). Also needs to be customer-centric.
My brand needed solving and I needed to position myself as an expert in the market.
“From our initial meeting I could see that Jason really knows his stuff and has a real spark and enthusiasm for getting the job done right!
He just got it, and was able to synthesise my vague, very idealistic thoughts and helped me create both the look and feel and the voice of my new brand.
So if you need your brand solved, you need to talk to Jason.”
– Kathryn Rutkowski, What Experience
