Business growth?
A good logo won’t move the needle in your business.
We all have them, an A-list of credible people that make up the inner circle of our industry. It’s now an economy of trust. You need a way to convert your expertise into a way of standing out from the crowd.
Let me explain…
Stop pulling out your hair - I do have an answer.
There is a place reserved for a select few in every industry to be the go-to experts. The authority in their niche.
These people aren’t personal brands nor corporates. They are a hybrid of both. They’ve figured out how to turn their knowledge into a solution, how to productise their service and they’ve connected their story into their marketing. They’ve grown from ‘meh to magnetic’
This is what I call Designing Authority.
Old keys don’t unlock new doors
It’s never been easier to be seen, heard and liked but the same is also true for your competition.
Radio has been replaced with DIY podcasts
TV productions have been replaced by YouTube vloggers.
Being good or great isn’t enough. It’s now an economy of trust. You need a way to convert your expertise into a way of standing out from the crowd. Those winning are the trusted authorities in their micro niche. The select few that have captured their audience’s attention, translated their knowledge into trust and made it easy for them to say YES to a product.
If we started a conversation about your industry - you might try to describe it by dropping some names to me like “what I do is similar to Gary V, Chris Do, Pentagram or …” (these are all design & marketing gurus, by the way)..
We all have them, an A-list of credible people that make up the inner circle of our industry. The Go-To authorities. They are well known, highly regarded, highly valued, and people everywhere respond to their ideas. So how do YOU get there? Is there a hack for this influence? Do they know something you don’t?
Connecting the dots
For me and my journey it’s been a process of connecting the dots and I hope to share this process with you too.
Do you feel:
Frustrated - You’re an expert but you’re invisible to your clients? “Maybe I need to study more or scale?” “Maybe I need to get faster at executing?” “A bigger team, perhaps?”
You’re a genius and expert but your clients don’t even know what you solve? It’s called the ‘curse of knowledge!’
Lost and how to get ahead - how do I accelerate trust?
What if I told you it’s possible to:
Win more deals with less struggle
Get recognised in an industry you love
Get ‘better fit’ opportunities that you love and energise you
As a result grow your margins and have a waiting list of YES clients
Differentiate, humanise and solve your one thing
The truth is, what made you successful 5 years ago is your baggage today! Your most valuable asset is the number of people who know, like and trust you. Claim your platform, it will never be offered to you. Authority is TAKEN not given. Designing authority is about being known for something unique. The harder you work the less you earn!
Want help standing out?
In our Designing Authority workshops, we’ve refined how we quickly tap into what you stand for and how you increase your presence. Want to find out if you fit our Designing Authority workshop?
Grow from ‘meh’ to MAGNETIC
Align your expertise with your customer’s needs to become a world-class brand
Become your industry’s go-to expert. Join the expert consultants who have repositioned their brand, clarified their message and attracted high-value clients with an irresistible offer and a magnetic brand all within a month. HOW? Ask Jason Knight or schedule a 15 minute call to talk through any questions.
