The consulting economy
We’ve outsourced everything except our minds.
This segment is growing by 63% yearly! But businesses are still focused on building their marketing without knowing their pitch or having a product to enrol people into or having a profile to be found in a search.
Let’s design authority from the ground up!
Strategic skills are the most in-demand skills of the future. says, The World Economic Forum
Benchmarking reports, Over the past 10 years, the number of Management Consultants in Australia has grown by 63.18%; 4-fold higher than the growth rate of total workers.
According to Forbes, strategic thinking is the leadership quality that correlated best with perceptions of “success” and “effectiveness” in the workplace — far more so even than communication skills and innovation. People respect leaders who are ready for the future.
Owning a niche isn’t possible.
You’ve already missed it. These platforms have already been taken over the past 10 years by Steve Jobs, Mark Zuckerberg, Elon Musk, Jeff Bezos… but micro niches are up for grabs. Those that intersect two-worlds can step into an abundance, bring value to a specific audience. Let me explain.
Authority
The aim isn’t to attract more. It’s to be laser focused.
Growing your credibility through content. It’s to start with the low hanging fruit of referrals those that already know, like and trust you. Then develop a stance on a topic and help translate trends in your thought leadership. But don’t stop there. Repurpose these ideas from main meals into snacks and scatter the seed… People start on socials and slowly find their way to your website. This is where we transform you form custom service into compact product. What’s an easy yes for your customers, a value exchanging of your insights for their time and cash. The last and ongoing part of our process is to work on your profile. The ability to become the authority. Being invisible isn’t an option, you need to be omni present and we can control how you show up and where you are found.
Kill the technician
Being good isn’t good enough any more!
Your story is valuable and your experience is unique.
A gold mine of content is found when we mine your existing skills and story.
What you stand for, what you stand against.
What you’ve failed in, what you’ve been ashamed of and worked hard to cover up (my spelling).
It’s time to harness and refine this, aligning to your audiences needs. Your journey is not about finding THE thing, its about finding YOUR thing. This is what I live for - the spark that lights people up.
What’s the overarching theme or themes in your life - we explore this and thread it into your big idea. Tying story, experience and skills into one linear journey that connects to your audiences problem.
People are so focused on building their marketing without knowing their pitch or having a product to enrol people into or having a profile to be found in a search.
Let’s design your authority from the ground up.
Want help standing out?
In our Designing Authority workshops, we’ve refined how we quickly tap into what you stand for and how you increase your presence. Want to find out if you fit our Designing Authority workshop?
Grow from ‘meh’ to MAGNETIC
Align your expertise with your customer’s needs to become a world-class brand
Become your industry’s go-to expert. Join the expert consultants who have repositioned their brand, clarified their message and attracted high-value clients with an irresistible offer and a magnetic brand all within a month. HOW? Ask Jason Knight or schedule a 15 minute call to talk through any questions.
